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Ready to put your house on the market? Although the heyday of low-interest mortgages ended in April 2022 after a 13-year span of under-5% rates, buyers and investors are still looking to make a deal—and Cincinnati, Ohio, is a hot market in 2024.1
Whether you’re planning a big move or looking to scale your household up or down, read on for the facts you need to sell a home, Cincinnati-style.
Cincinnati home value growth has slowed since the 2021–2022 spike, and the city offers affordable options despite climbing interest rates. Earlier this year, Zillow named Cincinnati 2024’s second hottest market in the U.S., largely due to Midwest affordability—almost 70% of Cincinnati, Ohio homes sell at or below the country’s median.2
In the first quarter of 2024, the nationwide median sale price of homes was $420,800, with 47 median days on the market in April 2024, down from 69 in January.3,4
Compare that to the stats for the Cincinnati real estate market and its surrounding communities. As of mid-May 20245:
Attracting a potential buyer and receiving an offer takes work. On average, home sellers spend about six months and $5,400 preparing their homes for sale.6,7
If you’re listing your home to show to prospective buyers, then you’ll need to get it shipshape first. When creating your home selling checklist, start with these tasks:
Next, consider what can be done with minimal investment for your home valuation:
Finally, consider any larger remodeling or upgrades that can make back more money than you spend on them—but be aware, there aren’t many that make the cut. According to Remodeling’s 2024 Cost vs. Value Report, you can recoup8:
Depending on the DIY skills and resources you can draw on, it can still be worth it to complete other upgrades to increase your home’s value. Rather than a total kitchen remodel, for instance, consider repainting cabinets and upgrading the sink faucet.
A real estate agent should be another resource to command during the selling process. When you invite agents to interview, ask them to follow up with tiered pricing proposals and project recommendations. What do they think you should tackle when looking for Cincinnati, Ohio cash buyers, and how would it affect how much they believe they can sell your home for?
Ask them to include professional staging as an element—is it worth it for you? If not, request their help in DIY staging.
Once your home is at its best, you’ll need to maintain it. From the time your home is listed until closing, keep your:
A yard sign and an open house aren’t enough if you want to sell a home quickly these days. Attracting a potential buyer pool that generates a cash offer you’re happy with means actively targeting them through a dedicated marketing plan.
Any marketing starts with knowing your product. You have the basic information showing on your home listing—number of bedrooms, square footage, etc—but don’t stop there. Figure out what makes your specific property and its location shine.
This could include:
Check out grades and ratings for your specific neighborhood as well, such as these 2024 declarations from Niche:
Real estate agents that you interview should be able to provide documented marketing plans that they have the resources to implement.
The basics for marketing a traditional sale include:
The most effective agents will also be able to offer:
Although you’ll pay a hefty commission to your agent that includes the cost of marketing your home, it’s still worth it to spend some energy overseeing the plan components. In particular:
Additionally, establish milestone goals and dates related to marketing efforts with your agent, and check in weekly to ensure everything is on track and discuss adjustments if not.
Selling your home in Cincinnati can occur in a matter of a few weeks if you opt for an as-is sale to a real estate investment company or iBuyer, but the most common process is a traditional listing sale through a real estate agent.
Steps leading up to closing day typically include:
If you don’t receive acceptable offers, you may also need to reassess and reduce the listed price.
Unlike some states, Ohio laws don’t require homeowners to hire real estate lawyers or agents to sell their homes, but you will need to complete a Residential Property Disclosure form established by the Ohio Department of Commerce to disclose all "material matters relating to the physical condition of the property" that you’re aware of.11
If you’re selling in order to free up funds or get out of your current mortgage but don’t actually want to move, there is another path to consider. A residential sale-leaseback from Truehold offers a debt-free way to pay off your mortgage, avoid new debt, and access your equity—all without moving out of the home you love.
Instead of going through the upfront costs and disruption preparing for a traditional sale, you sell directly to Truehold through a Cincinnati sale-leaseback. At closing, rather than handing off your house keys to us, you can sign a lease and switch seamlessly to renter status. You’ll know the rate ahead of time and have the choice to remain in your home as a renter as long as you comply with the lease and pay rent.
In addition to ending your mortgage payments and debt, you’ll also be free from property tax, homeowner’s liability insurance, and major repairs and covered maintenance.
Ready to find out more? Call (314) 353-9757, and one of our advisors will review the process and determine whether Truehold's sale-leaseback fits your financial picture and goals.
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