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Truehold News & Media Mentions

News

Read about Truehold-related news, as well as features in publications such as Forbes, Fox2, Next Avenue, The Kansas City Star and more. For press inquiries, please contact press@truehold.com

The Orlando Business Journal

The Orlando Business Journal

Orlando Homeowners Turn to New Selling Model for Financial Flexibility

The Orlando Business Journal features an article by Connie Adams on how Truehold’s sell-and-stay model is helping Orlando homeowners unlock their equity without having to move.

Tampa Bay Times

Tampa Bay Times

Truehold Arrives in Tampa: Sell Your Home and Stay in It Through One Easy Transaction

Truehold is now in town, bringing together two familiar real estate transactions—a home sale and a lease—into one simple process for residential homeowners.

The Florida Times-Union

The Florida Times-Union

Truehold Arrives in Jacksonville: Sell Your Home Without Moving

Jacksonville homeowners now have a new option for unlocking their home’s value without moving as Truehold expands its services to the area.

Atlanta Magazine

Atlanta Magazine

Truehold Debuts New Option for Atlanta Homeowners to Unlock Home Equity Without Moving

In Atlanta, a city experiencing rapid real estate growth, a novel approach to home equity management is making headlines.

Fort Worth Magazine

Fort Worth Magazine

Stay Put, Cash Out: Truehold Brings a New Home Equity Option to DFW

With the DFW real estate market booming, Truehold’s arrival offers homeowners a new way to unlock their home equity without the hassle of moving. This innovative approach provides financial flexibility and stability, allowing residents to benefit from rising home values while staying comfortably in their beloved homes.

Charlotte Magazine

Charlotte Magazine

Truehold Launches in Charlotte: A New Way to Unlock Home Equity

A new real estate company arrives in the Queen City, offering homeowners a way to access their home’s value without moving out.

Oklahoma’s News 4

Oklahoma’s News 4

Today in Oklahoma: Sale-Leasebacks in OKC

Join us on “Today in Oklahoma” as Zach Crane from Truehold and host Jack Elliott explore how Oklahomans can unlock their equity without moving with Truehold’s sale-leaseback.

The Paper

The Paper

Truehold Arrives in Albuquerque as Home Equity Hits New Highs

Exciting news for Albuquerque homeowners: Truehold, the nation’s leading provider of residential sale-leasebacks, has arrived. With the real estate market on the rise, now is an excellent time to explore how Truehold’s approach can help you unlock your home equity debt-free while staying in the home you love.

St. Louis Post-Dispatch

St. Louis Post-Dispatch

Unlocking dreams: How Truehold’s sale-leaseback is empowering homeowners across St. Louis

Thomas and Charlene in St. Louis used Truehold’s sale-leaseback program to unlock their home equity and purchase a larger home without taking on new debt. Truehold has been serving St. Louis homeowners for three years, offering financial flexibility while they stay in their homes, and enabling them to achieve their dreams.

Tulsa World

Tulsa World

Truehold Launches in Tulsa: A New Way for Homeowners to Unlock Home Equity

Tulsa homeowners now have a new option for unlocking the value of their home without moving, thanks to the arrival of Truehold in the area.

Cleveland.com

Cleveland.com

Financial Freedom Without Moving: Truehold’s Solution for Cleveland Residents

Cleveland resident Tina used Truehold’s sale-leaseback program to access her home equity without moving out, easing her financial pressures after a reduction in work hours. This innovative solution has unlocked over $200 million in equity for homeowners across 14 markets, providing financial flexibility and stability.

Louisville Courier Journal

Louisville Courier Journal

New home equity unlock option now available in Louisville

Louisville homeowners have a new way to access their home equity without adding debt through an innovative sale-leaseback program. This option provides financial flexibility while allowing residents to remain in their homes.

The Columbus Dispatch

The Columbus Dispatch

May is home equity month, finally homeowners can access theirs debt-free

Columbus homeowners now have the opportunity to unlock their home equity without incurring debt through an innovative sale-leaseback program. This program offers financial flexibility while allowing homeowners to remain in their homes.

The Oklahoman

The Oklahoman

Truehold Launches in Oklahoma City

There’s a new solution for Oklahomans to unlock their home equity debt-free and stay in their home — a residential sale-leaseback. While sale-leasebacks are an increasingly popular option, they’re still an unfamiliar concept for most homeowners. So, exactly what is a sale-leaseback? Why would anyone use it? And who offers sale-leasebacks in Oklahoma City?

Journal-News

Journal-News

In Your Prime Virtual Event Series

Ohio’s Journal-News sat down with local experts to discuss topics that matter as you plan for your retirement years. Connie Adams, Chief Sales Officer with Truehold, explained the sale-leaseback process and its benefits.

WPXI Pittsburgh

WPXI Pittsburgh

Take 5 - Truehold

Take 5 spotlights Truehold, a real estate and services company that allows homeowners to access the cash from the equity they have in their home without actually having to leave their home.

Mimi Vanderhaven

Mimi Vanderhaven

With the innovative sale-leaseback program from Truehold, you can sell your home, access your equity, and continue living in the home you love.

Through Truehold’s innovative sale-leaseback program, you can sell your home, access your equity, and continue living in the home you love. This program provides a seamless and supportive experience for homeowners looking to unlock their home’s value.

St. Louis Post Dispatch

St. Louis Post Dispatch

Truehold, a trusted residential real estate and services company, celebrates its one year anniversary by surpassing 200 customers

Truehold, a trusted residential real estate and services company, launched in St. Louis in July 2021. Through its innovative sale-leaseback program, the company helps residents unlock their equity while staying in the home they love.

WCPO-TV Cincy Lifestyle

WCPO-TV Cincy Lifestyle

Truehold: Live Easier at Home

Truehold’s mission is to help older adults live easier lives in their own homes. By selling your home and then leasing it back, you unlock your home equity, can stay in your own home, and never have to worry about major home maintenance, property tax, or home insurance again. No moving, no debt, and no upkeep.

St. Louis Business Journal

St. Louis Business Journal

Truehold Welcomes Chelsia Bradley, OTR/L, REALTOR.

Chelsia joins Truehold with a clinical background in translational research and a special interest in environmental modifications to support aging-in-place. As the St. Louis market continues to grow, Chelsia’s expertise will help ensure homeowners receive personalized, compassionate guidance.

WCPO-TV Cincy Lifestyle

WCPO-TV Cincy Lifestyle

Truehold is Now in Cincinnati

Truehold’s mission is to help older adults live easier lives in their own homes. By selling your home and then leasing it back, you unlock all of your home equity, stay in your home as a renter, and never have to worry about major home repairs, property tax, or home insurance again. No moving, no debt, and no upkeep.

Cincinnati Magazine

Cincinnati Magazine

Helping Older Homeowners Unlock Retirement at Home

Truehold, a company new to Cincinnati, helps ease financial burdens and unlock financial resources. They’ll purchase the home while leasing the property to the seller and take care of major maintenance and repairs, opening up the equity you’ve built in your home to make it more useful for you.

3 WKYC Studios

3 WKYC Studios

Utilizing Home Equity

Kyle Kish & Mike Joyce from Truehold speak about their upcoming event!

KSDK

KSDK

Truehold helps St. Louis seniors live in their homes for longer

Continuing to live in their home and community is the goal of just about all older Americans, but things can become difficult when health and financial challenges arise. Truehold is helping St. Louis seniors achieve this goal through their innovative sale-leaseback program.

KSHB-TV

KSHB-TV

Truehold: Live Easier at Home

Truehold arrives in Kansas City, offering homeowners a way to access their home equity without moving. The sale-leaseback program helps older adults stay in their homes while unlocking the value they’ve built.

Northeast Ohio Boomer

Northeast Ohio Boomer

There’s No Place Like Your Home

Truehold helps older homeowners in Northeast Ohio stay in their homes by offering a sale-leaseback program that unlocks home equity without the need to move.

FOX 4 Kansas City WDAF-TV

FOX 4 Kansas City WDAF-TV

Truehold Launches in Kansas City

FOX 4 Kansas City covers Truehold’s expansion to the Kansas City market, highlighting how the company’s sale-leaseback program helps homeowners access their equity while staying in their homes.

Northeast Ohio Parent

Northeast Ohio Parent

A Better Way to Stay in Your Home

Truehold offers Northeast Ohio homeowners a new way to access the equity in their homes without moving, through an innovative sale-leaseback program.

The Cleveland Women’s Journal

The Cleveland Women’s Journal

Helping Cleveland-Area Seniors to Live at Home Longer

Truehold’s sale-leaseback program is helping Cleveland-area seniors unlock their home equity and stay in the homes they love, providing financial security and peace of mind.

Yahoo!

Yahoo!

Truehold Launches Innovative Residential Real Estate and Services Solution, Helping Cleveland-Area Seniors to Live at Home Longer

Truehold has launched an innovative residential real estate solution in the Cleveland area, designed to help seniors stay in their homes longer while accessing their home equity through a sale-leaseback program.

St. Louis Business Journal

St. Louis Business Journal

Lisa Carson Hired as Care Director at Truehold

Truehold, a residential real estate and services business, welcomes Lisa Carson, OTD, OTR/L, CMC as Care Director. Carson has a background in clinical services, research, education, and program development. She brings expertise in healthy aging-in-place and will work to build products and services related to Truehold’s Senior Living in the Home.

St. Louis Inno

St. Louis Inno

Startup that wants to keep seniors in their homes longer expands to first market beyond St. Louis

A St. Louis-based residential real estate and services startup focused on keeping seniors living in their homes longer is expanding to its first market beyond the region. The startup, Truehold, says it is establishing operations in Kansas City.

Businesswire

Businesswire

Truehold Expands to Kansas City, Offering Homeowners a New Way to Access Home Equity

Truehold, a residential real estate and services business, is expanding to the Kansas City area after its successful launch in St. Louis in 2021. Truehold has developed an innovative housing option called a sale-leaseback that gives older adults the ability to stay in their homes and retain their independence while gaining full access to their home equity.

Life’s Third Act: A Podcast for Thriving in Retirement

Life’s Third Act: A Podcast for Thriving in Retirement

Unlocking the Equity in Your Home

Attorney-CPA Joe Cordell and co-host Jill Enders are joined by Gretchen Kingma, general manager for Truehold, a residential real estate and services company that caters to seniors with its sale-leaseback program, to discuss how to use your home’s equity to benefit retirement.

The Joshua Chamberlain Society: Aiding Heroes for Life

The Joshua Chamberlain Society: Aiding Heroes for Life

Truehold Sponsors Fundraiser in Support of St. Louis Veterans

Veterans made sacrifices during their time in service that can make aging at home particularly difficult. To further their mission of helping older adults live easier lives at home, Truehold partnered with the Joshua Chamberlain Society (JCS) as one of the sponsors for their 13th Annual Trivia Night.

The Real Estate Collaborative

The Real Estate Collaborative

Truehold Sponsors The Real Estate Collaborative

The Real Estate Collaborative features Truehold and its innovative approach to residential real estate, highlighting how the sale-leaseback model is changing the way homeowners think about their home equity.

The Big 550 KTRS Radiothon for Backstoppers

The Big 550 KTRS Radiothon for Backstoppers

Truehold: A New Option for Older Adults to Stay in Their Homes

Truehold proudly supports the Backstoppers Radiothon on The Big 550 KTRS, demonstrating its commitment to the St. Louis community.

Friends in Service of Heroes

Friends in Service of Heroes

Truehold Sponsors Veteran Speaker Series in Kansas City

Truehold partners with Friends in Service of Heroes to support veterans and first responders in the Kansas City area through community outreach programs.

Next Avenue

Next Avenue

Is this a good time to get a reverse mortgage?

Next Avenue explores how Truehold’s sale-leaseback program offers older homeowners an alternative to reverse mortgages and traditional home sales, allowing them to access their equity while staying in their homes.

Fox 2

Fox 2

St. Louis startup helps seniors stay in homes longer

Fox 2 St. Louis features Truehold and its sale-leaseback program, highlighting how the company is helping local homeowners unlock their equity without the stress of moving.

St. Louis Inno

St. Louis Inno

Starting in St. Louis, this startup wants to keep seniors in their homes

St. Louis Inno profiles Truehold and its mission to help older homeowners access their equity through an innovative sale-leaseback program, enabling them to stay in the homes they love.

St. Louis Business Journal

St. Louis Business Journal

Truehold launches innovative residential real estate and services solution

The St. Louis Business Journal covers Truehold’s launch, including its innovative approach to residential real estate as the company introduces its sale-leaseback program in the St. Louis market.

Town & Style

Town & Style

Home, sweet home: Truehold

Town & Style features Truehold and its mission to help homeowners access their equity through a simple, transparent sale-leaseback process.

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General Disclosure

This website is promotional in nature and is not offered or intended as advice and should not be relied on as such. American Secure Living Inc. d/b/a Truehold ("Truehold") and SFR FinCo LLC d/b/a Truehold Financial ("Truehold Financial") are affiliated companies engaged in different businesses.

American Secure Living Inc. d/b/a Truehold

Truehold transactions are real estate sales transactions, including sell-and-stay opportunities that involve the sale of property and the subsequent leasing of that property by the seller pursuant to a lease agreement. Truehold does not typically allow sellers to re-purchase the property after the sale. Product offerings vary by state and locality. Terms and conditions apply.

Truehold's initial purchase offer is non-binding and is subject to the execution of a mutually satisfactory sale contract, contingent on a no-cost home inspection, and standard lease signing (if applicable). Offer may change based on inspection results. For sell-and-stay opportunities, post-sale, you must adhere to lease terms for the minimum term (which ranges from 6 - 24 months) to continue living in the home. This includes making timely rent payments, which may increase after the initial term. Customer testimonials are based on individual customer experience.

SFR FinCo LLC d/b/a Truehold Financial, NMLS #2740541

Lending office: 1200 Riverplace Blvd, Suite 900 Jacksonville, FL 32207

Truehold Financial offers mortgage lending and mortgage brokering services in select states. Loans are not available in all states. Loans are subject to qualification and approval requirements. Terms and conditions apply.

Visit the Truehold Financial Licensing page or NMLS Consumer Access for more information about Truehold Financial's (NMLS #2740541) licenses.

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